NEWS & EVENTS

We are thrilled to celebrate the outstanding debut of two of our student teams at the E-commerce Innovation Expo 2026, held at HKPC.

Representing our department with creativity and entrepreneurial spirit, the first team, Jessica Wong Wing Chi, captivated audiences with her serene and imaginative Peace Island project, while the second team, Lau Tsz Yi, Lee Hau Yiu, and Li Ying Wei, delighted visitors with the playful, thought-provoking concept of Doughn't Eat Me! at the "Brand x IP Value Added" booth.

Peace Island invites viewers into a gentle animal world where the quiet poetry of daily life unfolds in every lovingly crafted scene. Doughn't Eat Me! whisks audiences on a whimsical bread chase through fantastical regional landscapes, where each character and ingredient tells its own delicious story of culture and escape.

Our talented students confidently showcased their original IP works to industry visitors, demonstrating not only their design prowess but also a deep understanding of brand storytelling and market innovation.