Faculty Members
Prof. SHI, Jolie J. Y.
Associate Professor
 | Ph.D. in Communication Studies (NTU, Singapore) MA in Communication (Michigan State U, USA) BA in Journalism (HUST, China) BEcon (Wuhan U, China) |
 | (852) 3411-8137 |
 | jolieshi@hkbu.edu.hk |
 | CVA Room 917 |
Professor Jingyuan “Jolie” Shi is an Associate Professor in the Department of Interactive Media and Co-Director of the Centre for Media and Communication Research (CMCR) at Hong Kong Baptist University.
Her research interests converge at the intersection of persuasion, health communication, and new communication technology. Her current research focuses on how AI transforms persuasion mechanisms and how such technology can be used for social good. Her research offers implications for developing theory-driven communication strategies to promote social good and addresses significant public health and environmental issues, including vaccine hesitancy, mental well-being, cancer prevention, and climate change.
Professor Shi’s work has appeared in leading journals in communication such as Human Communication Research, Communication Theory, Communication Research, Science Communication, Health Communication, and Journal of Computer-Mediated Communication. She has received the Outstanding Performance in Scholarly Work and the Rising Star Research Grant from Hong Kong Baptist University. She has also won several international awards, including the Qi Hao Award for Young Scholars in New Media Research from Tsinghua University; the Promising Professor Award from the Association for Education in Journalism and Mass Communication (AEJMC), and the Top Paper Award from the International Communication Association (ICA).
She has served on the editorial boards of several top-tier communication journals, including Communication Theory, Human Communication Research, and Environmental Communication. She has also served as an expert advisor on the steering committee for the World Health Organization’s (WHO) research project on communicating health risks via social media.
Research interests
Persuasion
Health and Risk Communication
Public Communication Campaigns
Emerging Technologies for Social Good
Publications
Xu, K., & Shi, J. (2024). Visioning a two-level human-machine communication framework: Initiating conversations between explainable AI and communication. Communication Theory. Advance Online Publication. https://doi.org/10.1093/ct/qtae016
Shi, J., Kim, H. K., Salmon, C. T., Tandoc, E., & Goh, Z. (2024). Cultural tightness-looseness and normative social influence in eight Asian countries: Associations of individual and collective norms with vaccination intentions. Social Science & Medicine, 340, 116431. https://doi.org/10.1016/j.socscimed.2023.116431
Shi, J., Li, Z., Chen, L., & Tang, H. (2023). Individual and collective actions against climate change among Chinese adults: The effects of risk, efficacy, and consideration of future consequences. Science Communication, 45(2), 195–224. https://doi.org/10.1177/10755470231151452
Shi, J., & Dai, Y. (2023). Audience–campaign planner interaction in social media communication campaigns: How it influences intended campaign responses in the observing audience. Human Communication Research, 49(3), 296–309. https://academic.oup.com/hcr/article-abstract/49/3/296/7031300
Shi, J., & Dai, Y. (2022). Promoting favorable attitudes toward seeking counseling among people with depressive symptomatology: A masspersonal communication approach. Health Communication, 37(2), 242–254. https://doi.org/10.1080/10410236.2020.1834209
Please go to her Google Scholar for her full publication list.
Awards/Grants/Honors
Grants: Principle Investigator
From Television to Digital Media: The Shifting Paradigm of Parental Mediation. The General Research Fund (GRF22-23/12624322), HK$397,000, University Grants Committee, Hong Kong (January 2023 – December 2025).
Designing Effective Anti-Smoking Messages: The (Un)Intended Effects on Nonsmokers. The Communication Faculty Research Grant (CFRG 19-20/03), HK$60,000, School of Communication, Hong Kong Baptist University (July 2020 – July 2022).
Cancer Prevention Beliefs and Behaviors among Hong Kong Citizens. Faculty Research Grant II (FRG2/17-18/024), HK$86,400, Hong Kong Baptist University (April 2018 – March 2020).
Grants: Co-Principle Investigator
The Role of Health Communication in Rural Areas of the Western China. The National Social Science Fund of China, RMB200,000 (September 2020 – December 2022).
Media Engagement of Stakeholders in Sustainable Maritime Transport: A Data Mining Approach. Singapore’s Academic Research Fund (AcRF) Tier 1 Grant, SG$100,000 (March 2020 – February 2023).
Selected Awards
Rising Star Research Grant 2023-24, Hong Kong Baptist University
Outstanding Performance in Scholarly Work (May 2024), School of Communication, HKBU
Promising Professor Award, AEJMC (Aug 2022)
Qi Hao Award for Young Scholars in New Media Research, Tsinghua University (Oct 2020)
Top Paper Award, 2017 International New Media Forum (Nov 2017)
Top Paper Award, ICA (May 2015)