Faculty Members

Dr. SHI Jingyuan 

Associate Professor

Ph.D. in Communication Studies (NTU, Singapore)
MA in Communication (Michigan State U, USA)
BA in Journalism (HUST, China)
BEcon (Wuhan U, China)
(852) 3411-8137
jolieshi@hkbu.edu.hk
CVA Room 917

Dr. Jingyuan “Jolie” Shi is an Associate Professor at the Department of Interactive Media. She joined the Hong Kong Baptist University in August, 2017 after receiving her Ph.D. from Nanyang Technological University, Singapore.

Dr. Shi’s research interests converge at the intersection of persuasion, health communication, and new communication technology. Her current research focuses on how emerging communication technology transforms persuasion mechanisms and how such technology can be used for social good. Her research offers implications for developing theory-driven communication strategies to promote social good and also covers significant public health and environmental issues, such as vaccination, mental wellbeing, cancer, and climate change.

Dr. Shi’s work has appeared in top-tier journals such as Human Communication Research, Communication Theory, Communication Research, Science Communication, Health Communication, and Journal of Computer-Mediated Communication. She has won several international awards, including the Qi Hao Award for Young Scholars in New Media Research from Tsinghua University, China; the Promising Professor Award from the Association for Education in Journalism and Mass Communication (AEJMC), and the Top Paper Award from the International Communication Association (ICA).

Dr. Shi has secured a research grant awarded by the Hong Kong government’s University Grants Committee for her research in digital media and youth. She has also served as an expert advisor on the steering committee of World Health Organization's (WHO) research project on communicating health risks on social media.

 

Research interests 

Persuasion
Health and Risk Communication
Public Communication Campaigns
Emerging Technologies for Social Good

Publications 

Xu, K., & Shi, J. (2024). Visioning a two-level human-machine communication framework: Initiating conversations between explainable AI and communication. Communication Theory. Advance Online Publication. https://doi.org/10.1093/ct/qtae016

Shi, J., Kim, H. K., Salmon, C. T., Tandoc, E., & Goh, Z. (2024). Cultural tightness-looseness and normative social influence in eight Asian countries: Associations of individual and collective norms with vaccination intentions. Social Science & Medicine, 340, 116431. https://doi.org/10.1016/j.socscimed.2023.116431

Shi, J., Li, Z., Chen, L., & Tang, H. (2023). Individual and collective actions against climate change among Chinese adults: The effects of risk, efficacy, and consideration of future consequences. Science Communication, 45(2), 195–224. https://doi.org/10.1177/10755470231151452

Shi, J., & Dai, Y. (2023). Audience–campaign planner interaction in social media communication campaigns: How it influences intended campaign responses in the observing audience. Human Communication Research, 49(3), 296–309. https://academic.oup.com/hcr/article-abstract/49/3/296/7031300

Shi, J., & Dai, Y. (2022). Promoting favorable attitudes toward seeking counseling among people with depressive symptomatology: A masspersonal communication approach. Health Communication, 37(2), 242–254. https://doi.org/10.1080/10410236.2020.1834209

Please go to her Google Scholar for her full publication list.


Awards/Grants/Honors  

Grants: Principle Investigator

From Television to Digital Media: The Shifting Paradigm of Parental Mediation. The General Research Fund (GRF22-23/12624322), HK$397,000, University Grants Committee, Hong Kong (January 2023 – December 2025).

Designing Effective Anti-Smoking Messages: The (Un)Intended Effects on Nonsmokers. The Communication Faculty Research Grant (CFRG 19-20/03), HK$60,000, School of Communication, Hong Kong Baptist University (July 2020 – July 2022).

Cancer Prevention Beliefs and Behaviors among Hong Kong Citizens. Faculty Research Grant II (FRG2/17-18/024), HK$86,400, Hong Kong Baptist University (April 2018 – March 2020).


Grants: Co-Principle Investigator

The Role of Health Communication in Rural Areas of the Western China. The National Social Science Fund of China, RMB200,000 (September 2020 – December 2022).

Media Engagement of Stakeholders in Sustainable Maritime Transport: A Data Mining Approach. Singapore’s Academic Research Fund (AcRF) Tier 1 Grant, SG$100,000 (March 2020 – February 2023).


Selected Awards

Outstanding Performance in Scholarly Work (May 2024), School of Communication, HKBU

Promising Professor Award, AEJMC (Aug 2022)

Qi Hao Award for Young Scholars in New Media Research, Tsinghua University (Oct 2020)

Top Paper Award, 2017 International New Media Forum (Nov 2017)

Top Paper Award, ICA (May 2015)