Dr. SHI Jingyuan 

Assistant Professor

Ph.D. in Communication Studies (NTU, Singapore)
MA in Communication (Michigan State U, USA)
BA in Journalism (HUST, China)
BEcon (Wuhan U, China)
(852) 3411-8137
CVA Room 917

Dr. Jingyuan “Jolie” Shi is an Assistant Professor in the Department of Interactive Media at the Hong Kong Baptist University. She joined the Hong Kong Baptist University in August, 2017 after receiving her Ph.D. in Nanyang Technological University, Singapore.

Dr. Shi’s research interests converge at the intersection of persuasion, health communication, and communication technology. Her current research focuses on the effects of persuasive messages on health decision-making in mediated contexts and how communication technology can be used for well-being purposes. Her research offers implications for developing theory-driven communication strategies for online and offline contexts, and also covers significant public health and environmental issues, such as mental illness, cancer, and climate change.

Dr. Shi’s work has appeared in top-tier communication journals such as Human Communication Research, Communication Research, Health Communication, Journal of Computer-Mediated Communication, Journalism & Mass Communication Quarterly, and Environmental Communication. She won several international awards, including Promising Professor Award from the Association for Education in Journalism and Mass Communication (AEJMC), Top Paper Award from the International Communication Association (ICA), and Qi Hao Award for Young Scholars in New Media Research from the Tsinghua University in China. Recently, Dr. Shi has secured a research grant awarded by the Hong Kong government’s University Grants Committee for her research in digital media and youth.

Research interests 

Health and Risk Communication
Public Communication Campaigns
Emerging Technologies for Well-being
Digital Media and Youth


Shi, J., & Dai, Y. (In Press). Audience–campaign planner interaction in social media communication campaigns: How it influences intended campaign responses in the observing audience. Human Communication Research.

Shi, J., Chen, L., & Tsang, S. J. (2022). Integrating interpersonal communication into the influence of presumed media influence model: Understanding intentions to censor and correct COVID-19 Misinformation on social media. Journal of Broadcasting & Electronic Media. Advance online publication. https://doi.org/10.1080/08838151.2022.2109638

Dai, Y., & Shi, J. (2022). Observing interactions in online support communities: The roles of visual anonymity and social identification. Journal of Computer-Mediated Communication, 27(3), zmac006. https://doi.org/10.1093/jcmc/zmac006

Shi, J., & Dai, Y. (2022). Promoting favorable attitudes toward seeking counseling among people with depressive symptomatology: A masspersonal communication approach. Health Communication, 37(2), 242–254. https://doi.org/10.1080/10410236.2020.1834209

Su, Y. & Shi, J. (2021). Extending the risk perception attitude framework to predict individuals’ engagement in collective actions for cancer prevention. Health Communication. Advance online publication. https://doi.org/10.1080/10410236.2021.1935540

Please go to her Google Scholar for her full publication list.


Grants: Principle Investigator

From Television to Digital Media: The Shifting Paradigm of Parental Mediation. The General Research Fund (GRF22-23/12624322), HK$397,000, University Grants Committee, Hong Kong (January 2023 – December 2025).

Designing Effective Anti-Smoking Messages: The (Un)Intended Effects on Nonsmokers. The Communication Faculty Research Grant (CFRG 19-20/03), HK$60,000, School of Communication, Hong Kong Baptist University (July 2020 – July 2022).

Cancer Prevention Beliefs and Behaviors among Hong Kong Citizens. Faculty Research Grant II (FRG2/17-18/024), HK$86,400, Hong Kong Baptist University (April 2018 – March 2020).

Grants: Co-Principle Investigator

The Role of Health Communication in Rural Areas of the Western China. The National Social Science Fund of China, RMB200,000 (September 2020 – December 2022).

Media Engagement of Stakeholders in Sustainable Maritime Transport: A Data Mining Approach. Singapore’s Academic Research Fund (AcRF) Tier 1 Grant, SG$100,000 (March 2020 – February 2023).

Selected Awards

Promising Professor Award, AEJMC (Aug 2022)

Qi Hao Award for Young Scholars in New Media Research, Tsinghua University (Oct 2020)

Top Paper Award, 2017 International New Media Forum (Nov 2017)

Top Paper Award, ICA (May 2015)