Dr. NG Yu Leung 

Research Assistant Professor

(852) 3411-8245
CVA Room 933

Dr. Yu-Leung Ng is a research assistant professor at the Department of Interactive Media, School of Communication, Hong Kong Baptist University. He studies the psychological antecedents and consequences of interacting with and through new media technologies. He is especially interested in understanding human altruism, reciprocity, and cooperation with/through interactive media. Dr. Ng was a postdoctoral fellow at the Journalism and Media Studies Centre, University of Hong Kong, and obtained a Ph.D. in Communication from the School of Communication, Hong Kong Baptist University.

Research interests 

Media psychology
Media effects
Social impacts of new media technologies


Ng, Y.-L. (Accepted). Understanding passenger acceptance of autonomous vehicles through the prism of the trolley dilemma. International Journal of Human-Computer Interaction.

Ng, Y.-L. (2022). An error management approach to perceived fakeness of deepfakes: The moderating role of perceived deepfake targeted politicians’ personality characteristics. Current Psychology. Advance online publication. https://doi.org/10.1007/s12144-022-03621-x

Ng, Y.-L. (2022). Exploring the association between use of conversational artificial intelligence and social capital: Survey evidence from Hong Kong. New Media & Society. Advance online publication. https://doi.org/10.1177/14614448221074047

Ng, Y.-L. (2022). When communicative AIs are cooperative actors: A prisoner’s dilemma experiment on human–communicative artificial intelligence cooperation. Behaviour & Information Technology. Advance online publication. https://doi.org/10.1080/0144929X.2022.2111273

Ng, Y.-L. & Lin, Z. (2022). Exploring conversation topics in conversational artificial intelligence–based social mediated communities of practice. Computers in Human Behavior, 134, 107326. https://doi.org/10.1016/j.chb.2022.107326

Ng, Y.-L., Song, Y., & Huang, Y. (2022). Supportive and uncivil expressions in discussions on out-groups by in-group members in anonymous computer-mediated communication. Telematics and Informatics, 69, 101785. https://doi.org/10.1016/j.tele.2022.101785

Ng, Y.-L. (2020). Uses and gratifications of and exposure to nature 2.0 and associated interdependence with nature and pro-environmental behavior. Social Science Computer Review. Advance online publication. https://doi.org/10.1177/0894439320901490

Ng, Y.-L., Song, Y., Kwon, K. H., & Huang, Y. (2020). Toward an integrative model for online incivility research: A review and synthesis of empirical studies on the antecedents and consequences of uncivil discussions online. Telematics and Informatics, 47, 101323. https://doi.org/10.1016/j.tele.2019.101323

Ng, Y.-L. (2019). Active and passive Facebook use and associated costly off-line helping behavior. Psychological Reports. Advance online publication. https://doi.org/10.1177/0033294119860262

Ng, Y.-L. (2019). Toward an evolutionary perspective on social media use for cooperation. Evolutionary Behavioral Sciences. Advance online publication. http://dx.doi.org/10.1037/ebs0000172

Ng, Y.-L., Chan, K., Balwicki, L., Huxley, P., & Chiu, Y.L. (2019). The digital divide, social inclusion, and health among persons with mental illness in Poland. International Journal of Communication, 13, 1652-1672.

Ng, Y.-L., Ma, F., Ho, F., Ip, P., & Fu, K.W. (2019). Effectiveness of virtual and augmented reality-enhanced exercise on physical activity, psychological outcomes, and physical performance: A systematic review and meta-analysis of randomized controlled trials. Computers in Human Behavior, 99, 278-291. https://doi.org/10.1016/j.chb.2019.05.026

Luqiu, L. R., Schmierbach, M., & Ng, Y.-L. (2019). Willingness to follow opinion leaders: A case study of Chinese Weibo. Computers in Human Behavior, 101, 42-50. https://doi.org/10.1016/j.chb.2019.07.005

Ng, Y.-L., & Zhao, X. (2018). The human alarm system for sensational news, online news headlines, and associated generic digital footprints: A uses and gratifications approach. Communication Research. Advance online publication. https://doi.org/10.1177/0093650218793739

Ng, Y.-L. (2016). More than social-cultural influences: A research agenda for evolutionary perspectives on prosocial media effects. Review of General Psychology, 20, 317-335. https://doi.org/10.1037/gpr0000084