Dr. FENG Guangchao 

Associate Professor

Ph.D. in Communication Studies (HKBU)
MPhil in Journalism (HKU)
BA in Advertising (Communication University of China)
(852) 3411-8021
CVA Room 919

Dr. Charles Feng is an Associate Professor in the Department of Interactive Media at the Hong Kong Baptist University. He joined Hong Kong Baptist University in August 2022. He was a distinguished university professor at Shenzhen University.

Dr. Feng’s research interests center around big-data-based new media studies and strategic communication. Dr. Feng’s work has appeared in top-tier communication journals such as Communication Research, Journalism & Mass Communication Quarterly, and Telematics and Informatics, among others.

Research interests 

big-data-based new media studies
political communication
health communication
research methods


Publications since 2017

Feng, G. C., & Luo, N. (2022). Do sex and violence sell internationally? A moderating role of cultural differences in the mediation effect of age ratings on the relationship between films’ content elements and worldwide box office performance. International Communication Gazette, 0(0). https://doi.org/10.1177/17480485221144593 (Q3 SSCI in communication)

Zhao, X., Feng, G.C., Ao, S.H. et al (2022). Interrater reliability estimators tested against true interrater reliabilities. BMC Med Res Methodol, 22, 232. (Q1 SCI in methodology)

Feng, G. C., & Zhu, S. (2022). Dynamics of Rater Differences in Assessing the Age Appropriateness of Media Content: A Multilevel Moderated Mediation Analysis. Journal of Broadcasting & Electronic Media. (Q3 SSCI in communication)

Feng, G. C., & Zhu, S. (2021). Antecedents and Consequences of Smoking Cessation Intention in the Context of the Global COVID-19 Infodemic. Frontiers in Public Health. (Q1 SSCI in public health)

Fu, S., Yan, Q., Feng, G. C., & Peng, J. (2021). Which Review Can Make You Engage?: The Effect of Reviewer-Reader Similarity on Consumer-Brand Engagement. Journal of Global Information Management (JGIM), 29(6), 1-27. (Q3 SSCI in business)

Feng, G.C., et al. (2021). A Model-based meta-analysis of willingness to participate in cancer screening. International Journal of Environmental Research and Public Health, 18(5). (Q1 SSCI journal in public health)

Feng, G.C., et al. (2020). Determinants of technology acceptance: Two model-based meta-analytic reviews. Journalism & Mass Communication Quarterly, 98 (1). p. 1077699020952400. (Q1 SSCI journal in communication)

Feng, G.C. (2020). Determinants of institutional excellence in Asian communication research. Asian Journal of Communication, 30 (6) (Q3 SSCI journal in communication).

Feng, G.C. (2020). Research performance evaluation in China. Sage Open. 10 (1) (Q4 SSCI journal in social sciences)

Feng, G.C. , ZHANG, Yuting; LIN, Zhiliang (2019). A meta-analysis of the effects of sociodemographic factors on social media adoption. International Journal of Communication, 13, p. 30. ISSN 1932-8036. Available at: https://ijoc.org/index.php/ijoc/article/view/10088 (Q3 SSCI journal in communication)

Feng, G.C. , Yuting Zhang, Qiuyu Hu, Hong Cheng (2018). Factors affecting the performance of China’s advertising agencies: A time series cross-sectional analysis. Asia Pacific Business Review. doi: 10.1080/13602381.2018.1427936 (Q4 SSCI journal in business).

Fu, Shenhui, Yan, Qing, and Feng, G.C. (2018). Who will attract you? Effect of similarity between users on online purchasing intention of movie tickets in social shopping context. International Journal of Information Management (Q1 SSCI journal in business).

Feng, G.C. (2018). A comparative study of the online film ratings of US and Chinese audiences: An analytical approach based on big data. International Communication Gazette (Q3 SSCI journal in communication).

Feng, G.C. (2017). The dynamics of the Chinese film industry: factors affecting Chinese audiences’ intentions to see movies. Asia Pacific Business Review. 23 (5). doi:10.1080/13602381.2017.1294353 (Q4 SSCI journal in business).

Chen, Ling, Feng, G.C. (corresponding author) (2017). Host environment, communication, and satisfaction with life: a study of hong kong ethnic minority members. Communication Research. 44 (4). doi:10.1177/0093650215570655 (Q1 SSCI journal in communication)

Feng, G.C. (2017). Do difference scores make a difference on the third-person effect? Communications in Statistics - Simulation and Computation. 46 (7). doi: 10.1080/03610918.2016.1143104 (Q4 SCI journal in statistics)

Please go to Google Scholar for his full publication list.