Dr. NG Yu Leung 

Assistant Professor

PhD (HKBU COMM)
(852) 3411-8245
yuleungng@hkbu.edu.hk
CVA Room 936c

Dr. Yu-Leung Ng researches the psychology of media and technology. He is especially interested in understanding human altruism, reciprocity, and cooperation with/through interactive media.

Research interests 

Psychology of media and technology

Publications 

Ng, Y.-L. (Accepted). Understanding passenger acceptance of autonomous vehicles through the prism of the trolley dilemma. International Journal of Human-Computer Interaction.

Ng, Y.-L. (2022). An error management approach to perceived fakeness of deepfakes: The moderating role of perceived deepfake targeted politicians’ personality characteristics. Current Psychology. Advance online publication. https://doi.org/10.1007/s12144-022-03621-x

Ng, Y.-L. (2022). Exploring the association between use of conversational artificial intelligence and social capital: Survey evidence from Hong Kong. New Media & Society. Advance online publication. https://doi.org/10.1177/14614448221074047

Ng, Y.-L. (2022). When communicative AIs are cooperative actors: A prisoner’s dilemma experiment on human–communicative artificial intelligence cooperation. Behaviour & Information Technology. Advance online publication. https://doi.org/10.1080/0144929X.2022.2111273

Ng, Y.-L. & Lin, Z. (2022). Exploring conversation topics in conversational artificial intelligence–based social mediated communities of practice. Computers in Human Behavior, 134, 107326. https://doi.org/10.1016/j.chb.2022.107326

Ng, Y.-L., Song, Y., & Huang, Y. (2022). Supportive and uncivil expressions in discussions on out-groups by in-group members in anonymous computer-mediated communication. Telematics and Informatics, 69, 101785. https://doi.org/10.1016/j.tele.2022.101785

Ng, Y.-L. (2020). Uses and gratifications of and exposure to nature 2.0 and associated interdependence with nature and pro-environmental behavior. Social Science Computer Review. Advance online publication. https://doi.org/10.1177/0894439320901490

Ng, Y.-L., Song, Y., Kwon, K. H., & Huang, Y. (2020). Toward an integrative model for online incivility research: A review and synthesis of empirical studies on the antecedents and consequences of uncivil discussions online. Telematics and Informatics, 47, 101323. https://doi.org/10.1016/j.tele.2019.101323

Ng, Y.-L. (2019). Active and passive Facebook use and associated costly off-line helping behavior. Psychological Reports. Advance online publication. https://doi.org/10.1177/0033294119860262

Ng, Y.-L. (2019). Toward an evolutionary perspective on social media use for cooperation. Evolutionary Behavioral Sciences. Advance online publication. http://dx.doi.org/10.1037/ebs0000172

Ng, Y.-L., Chan, K., Balwicki, L., Huxley, P., & Chiu, Y.L. (2019). The digital divide, social inclusion, and health among persons with mental illness in Poland. International Journal of Communication, 13, 1652-1672.

Ng, Y.-L., Ma, F., Ho, F., Ip, P., & Fu, K.W. (2019). Effectiveness of virtual and augmented reality-enhanced exercise on physical activity, psychological outcomes, and physical performance: A systematic review and meta-analysis of randomized controlled trials. Computers in Human Behavior, 99, 278-291. https://doi.org/10.1016/j.chb.2019.05.026

Luqiu, L. R., Schmierbach, M., & Ng, Y.-L. (2019). Willingness to follow opinion leaders: A case study of Chinese Weibo. Computers in Human Behavior, 101, 42-50. https://doi.org/10.1016/j.chb.2019.07.005

Ng, Y.-L., & Zhao, X. (2018). The human alarm system for sensational news, online news headlines, and associated generic digital footprints: A uses and gratifications approach. Communication Research. Advance online publication. https://doi.org/10.1177/0093650218793739

Ng, Y.-L. (2016). More than social-cultural influences: A research agenda for evolutionary perspectives on prosocial media effects. Review of General Psychology, 20, 317-335. https://doi.org/10.1037/gpr0000084